Content Marketing: Thinking in Stories [Infographic]

These days, successful advertising depends on creative thinking and providing unique content. When it comes to content marketing, 61% of customers are more likely to do business with a company that provides unique content about goods and services. In fact, companies with active blogs can generate up to 97% more leads. Content marketing should tell a story that informs and engages. Remember: people think in stories—not statistics. What story does your content tell?

Via: Only Infographic