These days, successful advertising depends on creative thinking and providing unique content. When it comes to content marketing, 61% of customers are more likely to do business with a company that provides unique content about goods and services. In fact, companies with active blogs can generate up to 97% more leads. Content marketing should tell a story that informs and engages. Remember: people think in stories—not statistics. What story does [ Read More ]
How can an IT professional be evaluated? What are the parameters to segregate the cream out of the ordinary pool of employees? Do certifications really elevate the chances of getting a top shot job? An IT professional or a newbie unexplored technical freelancer would often rise up these questions to the makers and evaluators of the skills around in IT market and seek answer unfailingly. It certifications have become the [ Read More ]
You never know when danger lurks just around the corner. And for Louisiana residents, anything can literally happen. Each year, there are about 163 property crimes in Louisiana. On a nation-wide scale, the state has the fifth highest rate for property crimes in the U.S. Monroe, Baton Rouge and Alexandria are among the top 100 dangerous cities in the nation.
Today’s businesses face a competitive marketplace that is always evolving around the demands of the consumer and the success of other businesses. For instance, in the last decade alone, numerous “cash only” businesses have been forced to close their doors; the culprit many times lay in the inability to process more transaction types, such as debit, credit and gift cards. Businesses have to be flexible and ready to meet their [ Read More ]