These days, successful advertising depends on creative thinking and providing unique content. When it comes to content marketing, 61% of customers are more likely to do business with a company that provides unique content about goods and services. In fact, companies with active blogs can generate up to 97% more leads. Content marketing should tell a story that informs and engages. Remember: people think in stories—not statistics. What story does  [ Read More ]

Agencies and big corporations do not believe in ‘cool factors’ in advertisement anymore. Instead, to really stand out of the crowd, the idea has to be really out of the box, something that makes you laugh, talks about it or at least make you look twice. Below are 15 of the best marketing campaigns of 2013 that we find. Let us know which is your favourite and what you think is the most effective by commenting below!