Canadian brewery Labatt launched a controversial advertising campaign for Labatt’s Blue de-alcoholized beer, under the slogan “Leave one out for Santa. He’s driving.”. It made its debut at 45 Mac’s stores across the GTA in November and will run until month’s end. Read the rest of this entry »

Beer is the world’s oldest and most widely consume alcoholic beverage and the third most popular drink overall after water and tea. It is produced by the brewing and fermentation of starches, mainly derived from cereal grains—most commonly malted barley, although wheat, maize (corn), and rice are widely used. Most beer is flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occasionally be included. Even in times of global financial downturn, you can be sure of one thing people will continue to buy and consume: beer.  Read the rest of this entry »